Truly Hermosa is the official Visitors Bureau platform of the Hermosa Beach Chamber of Commerce & Visitors Bureau, created to showcase the best of Hermosa Beach to residents and visitors alike. It highlights local businesses, events, dining, shopping, and experiences that define the city’s vibrant beachside lifestyle, while serving as a trusted guide for things to do, see, and explore. Promoted both online and throughout the community, Truly Hermosa helps connect people to the heart of the city and encourages them to experience everything Hermosa Beach has to offer.
Destination Guide
Pick up a physical copy of the Truly Hermosa Destination Guide at the Hermosa Chamber office (120 Pier Ave) or find them around town at local businesses, hotels, coffee shops, and more
Parking in Hermosa Beach
Parking in Hermosa Beach is available through a mix of public parking lots, street meters, and limited free areas, all conveniently located throughout the city. Most parking near the beach and downtown is paid and time-limited, so visitors should plan ahead and follow posted signage, including street sweeping schedules and time restrictions.
Public Parking Lots & Rates
- Lot A (1101 Hermosa Ave) – Large surface lot with longer-term parking options
- ~$3.50/hour, typically 12-hour parking available
- Lot B (59 13th Ct) – Smaller lot near downtown and the pier
- ~$3.50/hour, 3-hour maximum stay
- Lot C (1301 Hermosa Ave parking structure) – Multi-level structure with high capacity
- ~$3.50/hour with both short and longer-term options
- Lot D & surrounding public lots – Additional city lots with metered parking options depending on location
Street & Metered Parking
- Metered parking is widely available along Hermosa Avenue, Pier Avenue, and surrounding streets
- Rates are typically around $3.00 per hour in commercial areas
- Time limits vary (commonly 2–3 hours in commercial zones)
Good to Know
- Parking is generally free during early morning hours (typically overnight into morning)
- Weekends, holidays, and event days can be significantly busier, especially near the pier and beach
- All vehicles must observe posted time limits and restrictions, including residential permit zones and street sweeping schedules
Whether you’re visiting for a few hours or spending the day, Hermosa offers several convenient parking options—but availability fills quickly during peak times, so arriving early is recommended.
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