Membership

Our mission at the Hermosa Beach Chamber of Commerce is to promote, inform, and empower the businesses of Hermosa Beach. In order to serve this mission, we invite businesses, nonprofits, and individuals to join as members for a nominal annual fee. Below are some of the benefits of membership.

BECOME A MEMBER TODAY

Membership Benefits

Membership benefits are broken into three categories:

Business Benefits

Advocacy
We represent your business at every level—whether it’s individual support or broader community issues. As part of the City’s Economic Development Stakeholder Committee, we maintain a direct line to the City of Hermosa Beach through meetings, advocacy, and ongoing communication with City leadership.

Direct Access to Chamber Staff
Think of us as an extension of your team. Get quick answers, trusted referrals, business guidance, and help navigating challenges—whenever you need it.

Ribbon Cuttings & Milestone Celebrations
Celebrate grand openings, anniversaries, and milestones with a complimentary ribbon cutting.

Promotion on social media + Beach Bulletin
Coordination with local elected officials
Ceremony setup (we bring the ribbon & scissors!)
Guidance to help you make the most of your moment

Community Calendar Exposure
Be part of Hermosa’s most widely used events calendar. We promote everything from local events to business workshops and webinars. Members can easily submit and manage events through the portal.

Weekly Member Center Email
Stay informed and connected with our Monday member email—featuring resources, promotional opportunities, upcoming events, funding alerts, and important City/County/State updates.

Exclusive Invitations
Access member-only opportunities, including:

Free educational webinars with industry experts
Networking events and mixers (discounted for members)
Invitations to participate in local programs and activations

Business Resources & Connections
We connect you to vetted resources—from marketing and printing to legal and financial services—plus funding opportunities and essential business tools when you need them most.

Member Portal Access
Unlock our Member Portal with access to 400+ local businesses, including direct contact information for owners and key representatives—making it easy to build meaningful connections.

Marketing Benefits

Truly Hermosa (Tourism Brand)
Be featured on our consumer-facing tourism site, Truly Hermosa—promoted online, on citywide decals, and at local points of sale. Member-only inclusion.

Social Media Promotion
Reach both business and visitor audiences through Facebook and Instagram via @HermosaChamber and @TrulyHermosa, including monthly paid advertising to expand your visibility.

Chamber Business Directory
Get listed in the Hermosa Beach Chamber of Commerce online directory—frequently used by members, locals, and visitors.

The Beach Bulletin (Bi-Weekly Newsletter)
Promote your business in our community newsletter, The Beach Bulletin.

Ad placement available in the Local Highlights section (member-submitted artwork required)
New members are automatically featured

Promotions Email Program (Optional Add-On)
Send dedicated emails to 10,000+ subscribers with an average 40% open rate.

$150 per email
Maximum 6 per year
Exclusive to members

Printed Visitor Guide – Truly Hermosa Magazine
Be included in the only official Hermosa Beach destination guide, Truly Hermosa Magazine.

Distributed annually to all South Bay hotels, visitor centers, and local businesses
Listing included with membership
Advertising available (10% member discount)

Personal Referrals
We actively recommend member businesses to visitors and residents who contact or visit the Chamber.

Local Deals Promotion
Share special offers on our Local Deals webpage, with optional social media promotion upon request. All Local Highlights ads are automatically included.

Event Benefits

Fiesta Hermosa (Makers Mercado)
Tap into one of the largest events in the South Bay. PLUS members receive a free or discounted booth (based on location) in the Makers Mercado. A major opportunity to showcase and sell directly to thousands of attendees.

Sidewalk Sales (3x Annually)
Participate in our popular Sidewalk Sales each January, April, and August. Open to all members—with or without a storefront. We’ll provide space so you can get in front of shoppers.

Best of Hermosa Awards
Gain recognition through our annual awards program, celebrating standout businesses in over 10 categories. All members are eligible for nomination and awards.

St. Patrick’s Day Parade
Join one of Hermosa’s favorite traditions. PLUS members receive 50% off participation—a fun, high-visibility way to connect with the community.

Hermosa for the Holidays
Be part of a high-traffic shopping weekend before Thanksgiving. Members can:

Participate in sidewalk shopping
Host workshops or experiences
Engage directly with holiday shoppers

Shop Local Campaigns
Get featured in Chamber-led campaigns that encourage residents to support local businesses—like the Resident Gift Exchange and #SmallBusinessEveryday. We actively promote members as preferred places to shop.

Host & Promote Your Own Events
Want to bring people through your doors? We’ll help you make it happen—whether it’s promotion, planning support, or both.

BECOME A MEMBER TODAY

Membership Dues

Civic Member – $100
Individuals who do not own a business but wish to contribute their expertise or time in membership

Nonprofit Member – $100
501(c)3 organizations

Artists and Musicians/Bands – $100
Individual artists, musicians or bands who want the benefits of the Chamber but are not joining as an arts group.

Solo Entrepreneurs – $200
A professional without employees (free agent, freelancer, solopreneur, self employed, sole proprietor, or home-based business owner)

Small Business – $300
Small restaurant, retail, real estate agent, financial advisor, salon, or other

Large Business – $400
Large restaurant, multi-store retail, brokerage firms, property management, hotel, or other

Corporate/Chain – $800
Utilities, large banks, corporate, national chains (not independently owned), or other

Hermosa Partner – $10,000
Any business seeking to sustain the Chamber and get year-round added marketing value
Learn more at hbchamber.net/sponsorships

Optional Ad-On:

PLUS Membership – $200
Add this to any membership for added value

PLUS Membership Benefits Include:

BECOME A MEMBER TODAY

Celebrate Your Milestones with the Hermosa Chamber

Celebrate your milestone with a ribbon cutting or grand opening ceremony hosted by the Hermosa Beach Chamber of Commerce & Visitors Bureau. This complimentary service is available to members and is a great way to introduce your business to the community, build visibility, and mark an exciting new chapter.

SCHEDULE A RIBBON CUTTING TODAY

Chamber Committees

Joining a committee with the Hermosa Beach Chamber of Commerce is the first step in taking full advantage of your membership in the organization. It gives you the opportunity to directly contribute to the economic prosperity of Hermosa Beach with your time and expertise, while simultaneously growing professionally and developing lasting relationships with other business leaders.

Chamber members may join up to two committees of the Chamber. Various committees have different meetings schedules and obligations. Commitment is for one year and begins each January. To join a committee, review the list below and then click the button and complete the form. For questions, email president@hbchamber.net.

JOIN A COMMITTEE TODAY

Membership & Ambassadors

For the people person who wants to connect with others regularly either at events, by phone, or email.

Chair: Andrea N. Giancoli, Civic Member
Projects: Ambassador Program, Membership Recruitment & Retention, Ribbon Cuttings
Meetings: held as necessary (most is email communication)

The Membership Committee is tasked with tending to the Chamber membership and managing the Ambassador Program. Anything related to membership growth, cultivation or access is the responsibility of the committee.

Ambassadors are volunteer members who attend most networking and ribbon cutting functions to represent the Chamber. Each year new Ambassadors are recruited and the Chamber provides guidance and instruction as well as a name badge for attending events. All Ambassadors get directly invited to events and are expected to attend the majority of those events.

Monthly reach out to all new members to welcome them to the Chamber
Attend ribbons cuttings and new member orientations
Act as a resource for members
Recruit new members
Manage the Ambassador Program
Celebrate member anniversaries
Plan membership recruitment projects and events

Advocacy

For the person who genuinely wants to help businesses and has no fear of writing letters of support and/or attending meetings to advocate for a business's needs.

Chair: Tony Cordi
Projects: Individual Business Requests
Meetings: held as necessary (mostly email or text)

The Advocacy Committee represents individual members or broad topic issues as needed. This includes advising and recommending official Chamber support for issues like CUP modifications, outdoor dining, music, etc. This committee is a member benefit and thus it is the committee’s responsibility to hear concerns and issues and decide what actions to take.

Letters of support to the City or other agency
Attend meetings if requested with business
Recruit support for topics committee chooses to endorse
Act as a resource for businesses seeking support

Economic Development Action Committee (EDAC) & Business Climate

For the person who loves to be a part of projects that help economic vibrancy in Hermosa Beach.

Chair: Tony Cordi, The Innate Group
Projects: Economic Development Strategy, Downtown BID
Meetings: meetings for projects happen regularly as needed

The EDAC committee’s focus is to collectively think creatively about how to boost our local economy and support businesses. Topics of focus can be as broad as big picture long-term Economic Development for the City or as narrow as the Boards Across Hermosa art project.

Follow and participate in the City’s Economic Development Strategy process
Advocate for issues on the approved Economic Development Strategy
Conceive and implement fresh ideas to engage residents with Hermosa businesses

Merchant

For the retailer, small business owner, or community advocate who wants to strengthen and support Hermosa Beach’s local shopping scene.

Chair: Amanda Holsinger, Beach & Beverly
Projects: Outreach to Hermosa Beach retail businesses
Meetings: Monthly on the 3rd Wednesday

The Merchant Committee focuses on building strong relationships with Hermosa Beach retail establishments and understanding what they need to succeed. Through in-person outreach, the committee connects directly with business owners to learn about their goals, challenges, and opportunities, using those insights to shape Chamber programs and support.

Conduct in-person visits with local retail businesses
Gather insights on business needs, challenges, and opportunities
Help shape Chamber initiatives to better support the retail community
Encourage and attract retail businesses to establish themselves in Hermosa Beach

Tourism

For the person who want to learn or help build tourism in Hermosa Beach.

Chair: Courtney Ryan, Hotel Hermosa
Projects: Tourism Improvement District (TID), Truly Hermosa Magazine, Truly Hermosa Website & Social Media
Meetings: held as necessary
Website: trulyhermosa.com

The Tourism Committee is tasked with putting Hermosa on the map. With a limited budget, this committee explores the tourism needs of Hermosa and aims to use marketing resources to promote Hermosa Beach.

Submit content to state agencies for promotion
Plan content for annual Truly Hermosa Magazine and help sell ads
Provide feedback and content for Truly Hermosa website
Prepare for 2028 LA Olympics & 2026 FIFA, as well as other sporting or special events

HERmosa Circle (Women+ in Business)

For the woman+ who wants to find community in the support of other women in business.

Chair: Kaci McCrossen, Flip Your Energy
Projects: Four Annual Events (Galentine's Mixer, Women’s Month Mixer, Summer Mixer, Holiday Party) and Networking
Website: hbchamber.net/circle

HERmosa Circle is an inclusive women+ in business networking group. They’re mission is to empower, inspire and collaborate to ignite our strengths with like-minded individuals and have fun doing it. The committee has a self-appointed board of directors (volunteers) who coordinate the committee’s activities and focus on recruitment.

Provide networking opportunities for women in business
Provide an annual fundraiser for a cause during Women’s Month
Create experiential activities to grow
Free membership with encouragement to join the Chamber

JOIN A COMMITTEE TODAY

Chamber Member Code of Conduct

The Chamber maintains a zero-tolerance policy prohibiting all forms of unlawful harassment—including verbal, physical, visual, or digital conduct—and requires any incidents to be reported immediately for prompt action.

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